A black-box marketing-mix model's (MMM) data was not sufficient for Columbia Sportswear's Mountain Hardwear brand to make real-time media-buying decisions as campaigns ran. So Drew Schneier, the ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling(TM), the first measurement platform designed ...

In times when everything changes so quickly and artificial intelligence, especially generative AI (genAI), captures the imagination of tech enthusiasts and professionals alike, one technology that ...

As we reflect on the past two years of integrating generative AI into product management, it becomes evident that the challenges and opportunities it presents echo those experienced during Agile’s ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. With the election less than two weeks away, Trump’s treatment of women is now back in ...

Researchers at Archetype AI have developed a foundational AI model capable of learning complex physics principles directly from sensor data, without any pre-programmed knowledge. This breakthrough ...

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The former first lady called her past work a “celebration of the human form” in a video, the latest in a series promoting her memoir and appearing to reflect her deeply held beliefs. By Katie Rogers ...