According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

For comparison, that's less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

The Vision Pro is getting close to a year of life, and Apple’s next software update has some big changes in store that could alter usage patterns. Mac Virtual Display, one of the best Vision Pro ...

Apple's Vision Pro headset can now be controlled using only thoughts, thanks to integration with neurotechnology startup Synchron's brain-computer interface (BCI). The company today announced that ...

If you forgot about Apple's long-anticipated Apple Vision Pro release a year ago, you're not alone. After so much hype for the company's latest product category in a decade, it has proven so far that ...

One of the top products now is the Apple Vision Pro, and while this is not in terms of sales, it is because of the technology that was introduced along with it, earning it the accolade of the "2024 ...

- A patient with ALS in the United States is the first person in the world to use Apple Vision Pro via an implantable brain computer interface - Brain-controlled commands replace the need for hand ...

California-based Cognixion is launching a clinical trial to allow paralyzed patients with speech disorders the ability to communicate without an invasive brain implant. Cognixion is one of several ...

For the last month, I was a builder of worlds, creating with a few waves of my hand. Or at least, I was while testing the Apple Vision Pro, the tech giant’s shiny new spatial computer and outlet for ...