A fictional AI scenario from Citrini Research moved markets in hours. What your reaction revealed about your thinking — and what to do differently next time.

More than 90% of drugs that appear safe and effective in animal studies ultimately fail once they reach human trials, and the consequences are staggering: billions of dollars wasted, delays in new ...

New research by Cleveland Clinic and Dyania Health demonstrates how a medically trained large language model system can accurately and efficiently screen electronic medical records (EMRs) to identify ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...