Imagine trying to design a key for a lock that is constantly changing its shape. That is the exact challenge we face in ...

What can startup founders learn from Save the Cat! by Blake Snyder? This article explores four storytelling structure principles and how they apply to startup storytelling.

The lean startup plan is a lot more concise and is designed for you to just jot down a few sentences on the problem, solution, revenue streams you plan to implement, how you'll market the business, ...