Spongecell, a provider of programmatic creative technology, on Tuesday announced the release of a new HTML5-based video format that’s designed to help advertisers work with personalized, data-driven ...

Among the announcements made at today’s Google I/O keynote is WebM, a new open-source, royalty-free video format based around the VP8 codec intended for use with HTML5 video. The WebM project’s goal ...

With Apple's continued embrace of HTML5 video for the iPad and other iOS devices, as well as Google's recent decision to reject H.264 in favor of WebM in its HTML5-compatible Chrome browser, the HTML5 ...