Opinions expressed by Digital Journal contributors are their own. Marketing is an expensive proposition. Businesses will often sink several times the cost of developing a product into building ...

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

New York City is home to nearly 200,000 small businesses — a record in our city’s history. Locally-operated storefronts line our streets in every neighborhood of every borough. From the corner bodega ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Today’s consumers are crazy for online audio, whether it’s music streaming, podcasts, or internet radio. According to the 2025 Infinite Dial report by Edison Research, online audio listenership is at ...

Expert Consumers has released its latest evaluation of email marketing platforms for small business, identifying Mailchimp as the top ranked option for ease of use and consistent results. The ...

PayPal (PYPL) Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes Retail media networks have ...

We have launched a new campaign to showcase how small businesses across India can accelerate growth and reach relevant ...

The latest survey from the National Federation of Independent Business shows that even with tariffs and inflation woes, small business owners are feeling good.