Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping is one of the new technologies that offer novel ways of interactive visualisation at events and venues. Rather than implementing static visuals, it engages users by transforming ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

If you’ve ever seen an example of projection mapping or video mapping before, prepare to have your mind blown by the latest advancement in this technology. For those out of the loop, it refers to ...

With the help of an elite digital art duo, the Seminole Casino pulled out all the stops, inside and out, and created an experience that set a new standard for attractions and events. When you purchase ...

The Italian artist will create a unique mapping on the façade of the Casa Batlló and deliver Creative Keynote. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...