Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Too many restaurant companies are oversimplifying their loyalty programs by limiting the experience to simple points schemes or gimmicky badge-and-leaderboard mechanics that collectively offer little ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Restaurant loyalty programs are increasingly a requirement to drive traffic, foster loyalty and compel guests to order direct. But choosing the right technology to support your brand’s business goals ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...