In 2019, Google acquired the business intelligence service Looker for $2.6 billion and Salesforce picked up Tableau for $15.7 billion. But today, the two competitors are growing closer together thanks ...
Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...
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