Localization, and in some cases hyper-localization, is the modus operandi for growth in global markets for Amazon Prime Video, according to Kelly Day, VP, International, for the streamer. “When we ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

Amazon has been overhauling its logistics network to “regionalize” where inventory is located across the U.S. in an effort to reduce delivery… Join the retail community as we come together for three ...