I'm in the thick of it every day: writing, reviewing or advising on proposals. Just recently, a proposal of ours swung open the doors to a leading Nigerian bank partnership. It’s these real-life ...

A Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs. At last week's ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The city of Detroit is set to consider a new ordinance for ...

The first meeting of the W3C Private Advertising Technology Community Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. The group convened in an ...

'There seems to be a little more detail in the Finra rule about the guardrails on the use of the projections,' a compliance lawyer says. By Mark Schoeff Jr. A Finra proposal on performance advertising ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

A business proposal is a written document sent to a prospective client in order to obtain a specific job. Proposals may be solicited or unsolicited. A client may simply request a proposal on a project ...