One of the things I am enjoying about the current API buzz is watching the various ways APIs are wiggling their way into product marketing. I recently wrote about a company’s pitch that included a ...

Automation tools have become essential for managing Instagram at scale. Marketing agencies handling dozens of client accounts, influencers scheduling content, and businesses monitoring competitor ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Facebook has been tweaking Canvas since the social media network introduced the ad format officially in February last year. In September, Facebook gave Canvas ads 360-degree capabilities and let ...

Marketing emails sometimes get routed to spam boxes and do not reach the intended recipients, especially without a feature-rich email validation API tool. An email validator API addresses common ...